Li Ning Company's annual report released on March 30: net profit drop 65.2 percent, gross margin declined to 46.1%. So far, China's top five sporting goods including Li Ning, Anta, 2011 financial statements have been published is completed, data show a general slowdown of growth performance. Li Ning, the 2011 annual report: realize an annual sales income of 8.929 billion yuan, a decrease of nearly 500 million yuan over the previous year.
At the same time, although the gross profit decreased by 8.02 Skate Shoes points to 46.1%, ranking the first in the top five sporting goods; However in the case of no significant growth in revenue to the contrary, a slight decline of 5.8%, Li Ning, the cost does not have the effective control of distribution costs and Total administrative expenses over the previous year increased by 3 percent to 3.223 billion yuan. Increase and decrease the Li Ning net profit of only 386 million yuan, less than five major sports brands penultimate Olympic sports net profit of 780 million yuan, half of the helpless bottom.
Five major sports brand Li Ning and Anta is undoubtedly in the first camp, over the subsequent special steps, 361 and Pick the more obvious advantages, however, Li Ning's standing still or even falling instead of rising, so Anta With beyond the opportunity.
It's written by GoodLandShoes date 4.8.2012
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