The backdrop of the current economic crisis, Singapore's sports industry to buck the trend line, the rapid development of sports investment, events and media. 4th Annual CEO Conference organized by the Singapore Sports Council (SSC), the Singapore Community Development, Youth and Sports Minister Vivian Balakrishnan (Dr. Vivian Balakrishnan,) said: "Although the economic situation is not optimistic, we are still in Singapore sports development in full confidence. " Balakrishnan pointed out that Singapore will host a number of major sporting events (such as the Asian Youth Games and Youth Olympic Games) and the construction of major infrastructure (such as the Singapore Sports Centre, Changi racing center), which will bring economic benefits. He also said: "friendly business environment in Singapore, hosted sporting events, sports infrastructure and sports and cultural development strategies have decided that Singapore is a good place for sports investment. Our Skate Shoes output value of over one billion U.S. dollars, hoping to 2015 can reach 2 billion U.S. dollars. " Singapore will play host to over 600 international and local sporting events, such as of the 1st Asian Youth Games in 2009, as well as youth hockey World Cup. Singapore is also very successful in attracting multinational investment, such as "MP & Silva," Life Fitness (Life Fitness) company established in Singapore its Asian base. The Singapore Government is committed to the development of sports industry, the Singapore Sports Council also believe that there will be more and more companies recognize the huge untapped potential of the sports industry in Singapore.
Wen Rende, president of the Singapore Sports Council, said: "Singapore Economic Development Board (EDB) and Singapore Sports Council (SSC) has been actively encouraged sports enterprises to come to Singapore to set up a sub-agency of the next 12 months is expected to be several investment plans announced the main event only in the local propaganda benefits more than $ 40 million, international influence is enormous, sports and business in today's economic situation should be mutual benefit and mutual assistance, to maximize the return on investment. " In the sports media, the Singapore Media Development Authority (MDA) and Singapore Sports Council is studying a new local sports series, expected to start the second half of the broadcast. MDA president Xiede Qian (Dr Christopher Chia,), said: "We are very pleased to launch this sports series, with the cooperation of the Singapore Sports Council believe that it will make an important contribution to improve the productivity of the sports media. This program will also become a showcase of Singapore's sports talent and to improve the public awareness of an important platform for sports. "This program will track the performance of athletes in major sporting events in Singapore, from the second half of this year has been extended to the opening of the Youth Olympic Games.
Wen Rende also announced that the Singapore Sports Council will Changi racing to produce tenders. He said: "In the past few months, the SSC has been to modify the engineering specifications, making it potentially more attractive to investors. Despite the present economic situation is bad, but there are some potential investors have expressed interest in bidding this project." In addition, the website of the Singapore Sports Council singaporesports.sg click-through rate in just 10 months more than 3 million times. Asian Youth Games will be the new media platforms as their primary advertising media. SSC sports marketing director Tang Kaiwen Kelven Tan, stressed: "is accompanied by the growth of new technology in Asia, the first generation of young people of 14-17 years now, they will become the next generation of direct consumers, volunteers, coaches, officials and event organizers Asian Youth Games will be consumer-oriented companies to provide opportunities for Asian youth through various forms of media contacts. "
It's written by GoodLandShoes date 4.15.2012
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