At present, almost no one know who Jeremy Lin. However, when the rare chance to play the Chinese bench players for the score of 20 + plus considerable assists, "and he created a miracle in the NBA extended to seven in a row, Lin Hao became a hit. Lin miracle "crazy performance lead to an" American dream "in the United States sought boom, has also attracted many domestic and international sponsors to pour. Lin Hao battle, the fierce competition in the sports brand is evident. Nike, Adidas, Jordan (China), Pick, Li Ning and other domestic and foreign enterprises have been trying to LinShuHao into the arm, as the spokesperson to develop domestic and international markets by means of its frequent news hit the newspapers. Fights simmering on the major media, as well as Jordan and Jordan sports Jordan of the dispute ". 2012 sports brand, the test will be even more severe. Nike, Adidas and other international brands is moving steadily in the first-tier cities and Skate Shoes into the second and third tier cities, to penetrate the Chinese market at all levels; the face of intense domestic competition in the marketplace, Li Ning, Olympic and other domestic brands have to think globally , popped the domestic market, advancing to the United States and other international markets.
Nike Group recently announced plans to build an area of ??approximately 600,000 square feet of new centralized Greater China headquarters in Shanghai, China Nike employees. The new Greater China headquarters will be located in the Yangpu District of Shanghai still pump collar world of the project broke ground in June 2011. June 27, 2011, Nike's U.S. release fiscal 2011 results show (May 2010 -2011, May) in the Greater China market, Nike sales revenue of $ 2.06 billion, an increase of 18%, excluding the exchange rates, an increase of 16%. Nike Greater China EBIT (EBIT) of $ 777 million, an increase of 22%. "Cube" of the adidas Brand Center, adidas will show and sell its full line of products for the Shanghai consumers "all-out effort all-round shopping experience. Adidas has announced substantial growth in the first quarter of 2011 the global market, operating profit soared to 260 million euros from 58 million euros in the same period last year. Analysts said that Adidas Chinese Lunar New Year holiday and stock to reduce stimulation, and results are expected this year will be better than the same period last year. Li Ning in the United States last year, the official launch of the online sales business. Li Ning, said that the overseas market expansion strategy has not changed and is still being explored and accumulated experience of overseas market expansion stage, the main sales categories installed for basketball, women's sportswear and running shoes. Pick also admire the United States market, and the store opened to the United States. Just over the 2011 is undoubtedly a Pick internationalization process is extremely important in one year, was established in Los Angeles, USA on February 17, the beginning of the subsidiary, December 15 at the end of the nation's flagship store officially launched the trial operation, the store moved into Nike's hometown, becoming the first local brand.
"Shop in the United States is not a whim, but after careful planning." Said Xu Zhihua, Peak CEO, the brand's core DNA basketball, Olympic sports brand listed in Hong Kong to further strengthen the NBA, FIBA, the WTA the depth of the cooperation of the international top events agency, brand internationalization and the internationalization of capital has laid a solid foundation to explore the international market. Nike know that only the use of advanced technology to produce the best products. "This is a Nike person in charge of summing up the success of emotion has been, Nike has put a lot of manpower, material resources for the development of new products and the development of Nike's first air-cushion technology to the sports world has brought a revolution. can use this technology to produce sports shoes to protect the athlete's body, especially the ankle and knee sprain to prevent for strenuous exercise, to reduce the impact on the knee and wear sports shoes with air cushion technology by introduced seriously joy.
It's written by GoodLandShoes date 4.7.2012
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