Although the slowdown in overall growth rate of the sporting goods industry gross margin is still relatively high profits selling a pair of sneakers sometimes more than the profits of a TV ". Xu business school foundation founder of the China University of Political Science Dr. Li Weihua Chartered Management Research Center to the new financial reporters, although not the sporting goods retail majors, but Xinhua indeed opportunity is not a small. "If this market such as Europe, South Korea, as done, is far beyond what we now own industry sales." Gong Yan Bing makes no secret of the expectations of new business. According to the latest filing shows, Xinhua 2011 operating income of 5.9 billion yuan, of which the main business income accounted for 94.88%. On this basis, shows Xinhua in the business of "ambition". Future unknown The sports market, but this format is also growing, I think there are still some unknowns. "Looking forward to new business, but no reason Gong Yan, carried away by ice.
The most vivid example of the defeat of several countries in sports. In 2010, revenue created by the domestic sporting goods manufacturing and sales industry reached 160 billion yuan. In this context, in January 2011, the United States a high profile to enter the field of sporting goods retail, Huang Guangyu, the sister of Huang Xiuhong at the helm, established GOME Sports, announced to build 100 large stores in the country in the next five years, the American Sports gradually playing a large specialized chain of influence with GOME with. "Unfortunately, the slogans shouted less than a year, the Gome sports only two stores all closed miscues. The reason, naturally controversial. A variety of human factors aside, at least two lessons worth Xinhua lessons: how to coordinate the status of the resource advantages of a good terminal outlets and sporting goods channel resources disadvantage; how to achieve understanding and awareness of the nature of the sporting goods retail industry. In fact, the difficulties and more than that. Although IIC holding the resource advantages of the international giants Adidas, Puma, Nike, but the Chinese market, its lack of Anta, 361 degrees, and other domestic brands of resources is one of the short board; Moreover, the Belle International's Tao Bo sports, as well as the Pou Sheng International, Shenzhen, lead, Sichuan fresh wave, Shenyang PENGDA,,, and the sharp edge, the main agents of the domestic sporting goods, control in the hands of these giants Nike, Adidas, etc. well-known international sports brand's market share up to 70 percent, Xinhua If you want a name for themselves, we must first try to go beyond this barrier.
In addition, Xinhua Group, the current difficulties facing the same will also be conduction to the new business: the cost of labor and rental costs continue to rise, the formation of a larger pressure on the company's operating profit; new and acquired stores. the cultivation and integration of the stores will take some time; quality commercial network development is not easy, and development costs continue to increase; a relative shortage of high-end talent, can not fully meet the company's rapid development; the development of the company's cross-regional start-ups in the procurement, logistics distribution, staffing, there are still a lot of need to improve to solve the problem. The more realistic question is, the environment is not optimistic enough. Before and after the Beijing Olympic Games, the number of new stores centralized listing of local sports brand enterprises in more than 20,000, the madness behind the expansion, but exposed the scale of growth decline, market concentration is high, higher inventory levels. Since last year, many sporting goods companies falling profits of a single store inventories remain high and the negative signal, the more number of listed companies to lower 2012 sales forecast, or even to reduce costs through layoffs. "First, we do not focus on a single brand, but concerned about the market as a whole; Second, although the United States Sports failed, but there are the Decathlon such success stories.
It's written by GoodLandShoes date 3.23.2012
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