It is reported that Jordan Sports Co., Ltd. (hereinafter referred to as "China and Jordan Sports") Ni Zhen, general manager, said China and Jordan sports development to key watershed in the next step will be to re-adjust its own development orientation, focusing on the establishment of a comprehensive professional sports brand attributes, brand-image of the personality style, laid the foundation for the future development of the brand, while strengthening communication with young consumers, power sports brand rejuvenation. Now the size of stars get together to speak for the brand to follow suit era, China and Jordan sports and not get lost, but solid do not follow the trend to seek endorsements or advertising sky, huge amounts of money into product development and quality always believed that the strength is the brand of hard effort, adhere to the product to do our best, whether it is in the clothing and sports shoes, fabric, zippers, the mode button and even a line, China and Jordan sports should be the best.
This strategic decision highlights the foresight of Sports of China and Jordan. Comparison of international sports brands Over the years, both operational skills, or to seize the marketing resources should better than domestic enterprises, domestic enterprises to narrow the gap with international brands in the existing conditions, only the hard efforts. to do more innovation, including product innovation, marketing idea, innovation, marketing tool for innovation, sales and service innovation, however, some domestic sporting goods brands is the lack of forward-looking strategic vision. Now the development of sports goods in China has entered a watershed, left or right to go, to make decisions. Ni Zhen, general manager of China and Jordan sports, we can not for the original idea of ??imprisonment, in the analysis of orders decline, the decline in growth, attributed simply not enough for the number of shop, sports resource is not abundant, is still extensive. growth. "Said the sporting goods white also three points, quality, design and price, these three can do it appropriately, you will be successful." Ni Zhen case said.
Moreover, China and Jordan sports really do, Ni Zhen, said China and Jordan sports has been stingy to invest in product research and development up and down, sports since 2006, China and Jordan on joint Chinese clothing (000,902 shares) organized by the Designers Association "Jordan Cup China Sports Equipment Design Contest, the annual investment of 10 million yuan or more, in the future, China and Jordan sports will continue to gradually increase investment in R & D expenses in the effective control of production costs at the same time, making the company's products designed to go in the movement of Chinese the forefront of the apparel industry. The same time, Ni Zhen also made to meet the target consumer needs to achieve the goal of the direction and trend of China and Jordan sports leading Chinese sportswear sportswear. "
It's written by GoodLandShoes date 3.28.2012
No comments:
Post a Comment