"Microblogging" and "micro-letters", "micro-fiction, micro-drama" ... from the microblogging popular, when it comes to be known as "micro" can make a lot of eyeballs. It is this "micro" effect, all the major shoe took a fancy to the recent hot micro-film, playing a new marketing approach, namely, the "micro film marketing. The leading shoe, the rage "One is on the operating table to do for heart surgery patients waiting for a fresh heart, and bear the heart of transporting the car was broken in a halfway ... several times through time and space, the courier tried all kinds of measures are too late sent to the heart in real time and last time, he put on running shoes, ran all the way to the hospital, beyond death, the patient saved. "This is a Pick of the first micro-movie" the couriers ran death. This was friends think is Set star-style Interestingly, the most popular through the back in time to death "the story of a micro-film, the audience remember the movie of this running shoe shines while . Even advertising, this micro-film still touted on the network on demand the amount of accumulated beyond the 8 million (as of early February). To this end, micro-film of the Olympic's investment in the second part of "Slam Dunk third of reversing the cups" are also on-line in February, in addition to the brand culture, the focus of the film on the Pick another product category - basketball shoes on.
Alone, Youku, two days would be on demand 160 000. An "input-output ratio" Game SARFT limit entertainment to make "and" limited wide Order, directly to the TV media advertising costs. This is undoubtedly in the waves for the low-threshold micro-film marketing. Old and new dissemination channels shift in the shoe one after another according to their own brand culture, formally opened the micro-film commercial custom plan. Production costs about a million, if the pop star will be more expensive a website video Xiamen regional agents Mr. Lin recently being approached several Xiamen enterprises, micro-film, hot, Mr. Lin admitted that indeed is a corporate marketing cost-effective better way, but the inputs are also many millions. Mr Lam briefed reporters on the general procedure is to first understand the business needs and production purposes, and then communicate with the program, screenwriter, script, shooting, and the cost of these production processes are relatively low compared to corporate commercials, the main cost is still put on, "are generally in a number of portal delivery, charges per thousand clicks as a unit." States Olympic brand management center of forest administration said, Pick a "viral video" (ie, micro-film) production costs are about 10 million, of which even include promotional expenses. His analysis: "In the past, investment in CCTV 5 million advertising costs, potential output is 10 million, think cost-effective, but now the same input, potential output is less than a million." In comparison, micro-film is a bit "cheap" taste, "a few million in the production of video, may be as long as the microblogging a forward, a lot of people concerned about the equal promotion is free." Micro-film marketing, is still much room for Micro-film from the theaters constraints and pressure on ticket sales from the limitations of television advertising time, have been parties optimistic about the micro-movies have become the standard of corporate brand strategy. Television advertising, sports, outdoor and other brand plan, many companies will come up with a portion of the budget to shoot micro-film, is now serving the New York Advertising Festival's chief representative in China Wujin Jun optimistic about the future of micro-film, "If a within two years, the concept of micro-film no conclusion, there is a new concept to replace it, but the concept of what it does not matter, I believe it will always exist ".
Throughout the footwear market, the micro-film marketing in the pioneering stage, the potential is clearly immeasurable. But at the same time, the corresponding existence of certain limitations. As enterprises should be implanted in the micro-film form of the subject matter in the current market and efforts to be bound, the producer of the micro-film advertising may be the enterprise itself may also be private members of the media. This will inevitably provide the opportunity for some low-quality corporate product promotion. However, the micro-film marketing is a big trend is the inevitable choice of video marketing socialization, no enterprise will completely ignore it. In the past 2011 Cadillac, Johnnie Walker, benefits such as multiple brands of the sweetness of the micro-film marketing video web platform, the major well-known industry brands such as Belle, O'Connell, Li Ning is also getting better. Links: What is the micro-film? Micro film (Micro film), the mini-movie, also known as lithography. Micro film is specially used in a variety of new media platforms to play, suitable for viewing on the move and short leisure state, with the complete planning and systems supported by the production system with the complete story of the "micro (ultrashort) (30 seconds -300 seconds) showing micro (ultrashort) cycle production (1-7 days or weeks) and micro (small) scale investments (thousands of - thousands million each) ("video" movie) video, content blend of humor, Funny, fashion trends, public education, and commercial custom theme, you can separate articles, but also the series into a drama.
It's written by GoodLandShoes date 4.1.2012
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