On 1984, the Chicago Bulls Signed buy Jordan
Shoes, is popular the market.In order to keep fit, many Americans
playing cricket, ride a bike, which made a variety of special sports shoes
demand.While consumer goods also had considerable changes, they begin to hate
the 70 time that looks no vitality of nylon shoe, and to seek renewal of tide,
more to reflect their own value of sports shoes.
The change of the market convenient shoe company failed, teeter, Nike Company
is one of them.Jordan's agent Falck hopes for Jordan too more money, his sports
shoes manufacturers claim may not be the most demanding to provide a pair of
shoes, a set of jerseys, faithfully report profits out of every pair of shoes, a
huge promotion budget.Therefore, converse refused, Adidas refused, other
sporting goods company also rejected such a request.But there are still a few
companies that Jordan can make consumers believe they produce sports shoes are
the best in the world.First come is Northport Potter company.The small company
is unable to pay large sums of money to Jordan, but promises to make Jordan
joined them is preparing to launch the "Jordan Shoes series"
profit sharing.Another is the Nike company.
From 1980 since, Nike Company is never signed REAL major suit star basketball
player, through a series of planning, Nike Company to Joe and his parents a gift
a gift beyond all expectations.This gift is a small beautiful film.The whole
film is a song named "jumping" songs.The song sound, Jordan on the basketball
court and beautiful natural and unrestrained figure action is for the production
of exquisite picture, with songs deduction, exciting.The Jordan first truly
aware of his presence on the unaware of how exciting it is, how rich appeal, the
film touches their inspiration, thought to "Air Jordan Shoes" to name the Nike Company new product,
because "trapeze" can not only reflect the new shoes production technology and
style, but also can reflect the individual style of play also jordan.
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