Jordan Shoes company to expand the brand

Customer face time. Brand Awareness. Cool factor. These are all things Nike and the Jordan Shoes Brand excel in.
Sometimes you have to spend money to make money. Sometimes you have to bring your product to the consumer to expand your brand. When it comes to doing these things, Nike is literally in the driver's seat.
Nearly, the newest sneaker on the Jordan Brand line, the Super.Fly, Nike is bringing the shoes to its consumers by way of a tricked-out 28-foot truck. Last summer Nike had a blue and pink ice cream truck in NYC that sold sneakers, laces, shirts and yes, ice cream. Its past fleet has also included a Nike Football mobile retail store and a military vehicle named MRAP — Mine Resistant Ambush Protected — to promote its “Prepare For Combat” football line.
Does Nike really need a truck to drive across the country to promote a $140 pair of air jordan shoes? Probably not, as the ever-evolving colors and styles and Michael Jordan’s namesake alone keep consumers always coming back for more.
What a wise choice ! In nowadays, more and more company do more plans to keep cnsumers, not only Nike