"Shoes" = "Art", Jordan Shoes

SneakerPimps came to Beijing and Shanghai, it has not only brought a complete set of Jordan Shoes, and also to let the fans of the two shoes the first time to see the legendary "art shoes". Shoes = Art "as a slogan.
Philip Kotler, marketing guru, has pointed out: the enterprise to be successful, we must exceed customer expectations to meet customer needs. Reminiscent of the recent past, international brands have proposed a new brand slogan, not difficult to find, these multinational giants with a "unified, clear, beyond the slogan of" color, has gone beyond the propaganda of the performance of the product itself, but rather focuses on to provide consumers with the vision and planning for future life. Re-creative, but also to re-selling the forefront century consultant Xu Bin, for the air jordan shoes brand, has three aspects to improve their core competitiveness. First, the brand part, especially the combination of brand and sports stars, sports events; two parts: the concept and packaging; originality of design. Concept is more consistent in the sporting goods brands basically focus on their dreams, the theme of courage and hard work, these concepts are certainly necessary, as sporting goods, behind a spirit, this spirit needs a condensed concept or slogan to express, otherwise it is difficult to feel. The culture can be divided into the dominant culture and implicit culture. Take NIKE for it "shoes = Art" can be said that the re-sublimation of the brand concept, because most people hope that they do not flow in the secular, in fact, it is potentially a concept of induction of the purchasing needs of the people of.
Advertising is an effective way of ideas spread, NIKE had a dozen commercials to constitute a series of ads, the tone of the picture, humorous plot to make people feel the link between these ads, the sports brand advertising is often a satisfactory the results of the performance of the theme of fighting. Advertising to reflect the spirit of Jordan, a direct reflection on the Jordan Shoes, the essence of this concept so that more people were moved.