Nike And Jordan Shoes

Speaking of Michael Jordan and Nike Jordan, perhaps a lot of people asked whether the foreign brands, the vast majority of people thought it was Jordan belongs to the foreign brand. Some people know that Nike and Adidas are foreign brands, Anta, Pick, Erke, etc. belong to the domestic brand, Jordan belongs in the end how it goes? And the relationship between Nike and Jordan is kind of how it?
Jordan is a pure "domestic origin" of sports and leisure brands. Associated with the name Michael Jordan, Nike's "Air jordan shoes" brand, the brand into the Chinese market, but did not register for the corresponding Chinese name, so, "Michael Jordan" Fujian Jordan sporting goods Co., Ltd. registered trademarks made ??to facilitate the subsequent development of Jordan. But they have a similarities brand LOGO, the Air Jordan brand logo is a shooting athlete signs; and Jordan is an athlete dribbling action.
Compared with the old sports brand, Nike, Jordan, regarded as a junior. Jordan is the Fujian Jordan Sporting Goods Co., Ltd. registered Chinese brand, the company has thousands of stores across the country.
Born in 1984, only 21 years of age, Nike will fancy his prospects for development. Cooperate with him to start selling with the logo of the Air Jordan basketball shoes, Chinese consumers are known as "Jordan Shoes". In 1984, Nike produced the first generation of Jordan shoes, has been out to 23 generations of shoes. Nike every new shoes, have become the object of the Global Jordan fans berserk. 2003 Michael Jordan retired, also failed to weaken the momentum of each year Jordan Shoes selling.
Nike and Michael Jordan What is the relationship? Brand marketing and business management, Jordan in the country has received a lot of influence. In 2001-2003, the brand products Continuous won the honorary title of the key large-scale retail stores selling products issued by the state Department of Commerce Information Center, "China Famous Trademark" Therefore, the country and created the Jordan and abroad, Nike's Jordan in 2005 are two different things, do not confuse.