Nike Trying to Seize the Chinese Children's Clothing Market Together with Goodbaby Group

Song Zheng, chairman of the Goodbaby Group, also said yesterday that the group is stepping up efforts to promote the retail core business boy Trading Company (referred to as the boy) listed as soon as possible, and plans to achieve 10 billion in 2015 sales target, including e-commerce sales will amount to $ 3.0 billion. Yesterday the Goodbaby announced upgrade cooperation with the world's largest sports brand Nike strategy to jointly develop e-commerce platform. Song Zheng was still signing conference to disclose the news. Under the agreement, the boy Group will be solely responsible for the Nike Young AthletES (Nike Kids) sales network in China. Song Zheng also said that the plan for the future three years, Nike Kids online sales reached 50% of the sales line to help Nike to achieve the dream of becoming a Chinese children's clothing supremacy.
It is reported that an alliance with Nike is the Goodbaby e-commerce part of the strategy. Since the introduction of e-commerce in the second half of 2010, good boy last year, online sales of about 60 million yuan, Song Zheng also said that online sales are growing rapidly, and have the confidence to achieve 30 billion in annual sales by the end of 2015. The Goodbaby e-commerce for the boy focus on the development of online sales platform. Song Zheng yesterday also revealed that the development of retail business of investment required, as soon as possible to promote the good boy of Chinese listed, is expected early as next year can achieve their goals, although do not rule out the possibility in the domestic market, but because the domestic market queuing time is too , the most likely place of listing or overseas.
Boy in the boy Group International [2.36 0.86%] Holdings Limited (HK.01086, referred to as the boy International) has been listed in Hong Kong in 2010, listed on the core business for children, durable goods, including baby strollers, child car safety Block, bicycles and tricycles, electric toy car and crib business. Large-scale development of the boy, mom boy, Mothercare stores and other retail business has not been injected into the listed company. Song Zheng said the boy International also plans to reach 100 billion yuan in sales in 2015. Last year, the the Goodbaby overall retail sales reached 60 billion yuan.
It's written by GoodLandShoes date 2.20.2012