An unprecedented shoe endorsement contract! According to ESPN, several U.S. media reports, the turn of the year, Adidas will be renewed and Derek Ross, a long as 10 years, the total price of $ 250 million shoe endorsement contract. This figure thriller: it is far from over the Luo Sigang and Chicago Bulls signed the wage contract (5 years, $ 94 million), regarded as rare in professional sports "lifetime contract". It is worth mentioning is that LeBron James and Kobe Bryant endorsement contract of Nike shoes were $ 93 million in seven years and five-year $ 45 million. What makes Adidas gamble "Rose" (the English name of Rose: Derrick Rose, and thus the nickname of "Rose")? Insiders said that, "Ross is the only Chinese market and contend with Bryant, James popularity NBA star "But this is probably the Adidas telling their own stories. In China, according to data released by the official NBA, Kobe Bryant jersey sales for many years ranked number one, the only hope to challenge its popularity is LeBron James.
Adidas willing to bet Ross career within a decade, not the status is: have no choice. Because in basketball, its players in terms of quantity and quality, compared to Nike are fully backward lean. In addition to James and Kobe Bryant, the NBA's hottest players have been Nike included its Adidas has had years to compete with Nike gorgeous star lineup: If the clock back, and a friend to go to Beijing Wangfujing Street, you will notice a huge billboard of Adidas: Tracy McGrady Gilbert Arenas, Kevin Garnett, Tim Duncan and Chauncey Billups, the five men had in the NBA glory, but injuries, age and unpredictable trouble dismembered All-Star team. Today, the star of Adidas's really compete with Nike All-Star who only Rose and Dwight Howard had, which is the NBA and the number one center. Adidas may be the situation boils down to "luck" or the inevitable price of the professional sports, but can not be avoided: when old when its star, its not like Nike, early recruited to live a large number of commercial value of the basketball star. However, this is not Adidas need to reflect on the topic, after all, to some extent, to buy the "star" is "money" to solve the most need to re-examine the German corporate culture gene and American company Nike basketball culture very different mode of thinking.
For ordinary fans, Nike and Adidas, Adidas functional performance in actual combat may not compete with the other there, but Nike's technology is very "dominant", such as the fly line directly reflected in the the upper, not only a new "technology", is also a new design element; the max air itself is a beautiful external air cushion, but the core of Adidas A3 "ambush" in the soles, the "hidden "the non-professional fans, not so easy to perceive. This is basketball shoes so special. The saying goes: football adidas basketball Nike. The more the functional properties of the soccer shoes, basketball from birth, street culture are inseparable and the United States, basketball shoes, carrying more consumer demand on the design elements and personalization. Nike's current basketball star brand has formed a series of three heavy head and a stable: LeBron James, Kobe Bryant Series and enduring Jordan series. And Nike, Adidas in 2008, a grand to build the concept of team basketball, brothers and basketball, this does not go the Nike way practice can not be wrong, but the question is no need to five star exclusive shoes designed for "brothers": distance, much the same, but the color is different. Therefore, the Adidas "gamble" Ross's move is worth looking forward to its future in the field of basketball shoes, whether it will change into a sense of design and individuality, "Nike play?
It's written by skate shoes date 2.13.2012
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